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Friday
Jun142013

Retail & Restaurant Attaction in Chicago's 23rd Ward

I had the pleasure on June 8 to facilitate the beginning of a retail attraction strategic planning process initiated by Alderman Michael Zalewski and some of his constituents. Alderman Zalewski contacted the Illinois Retail Merchants Association (IRMA) initially, and IRMA in its partnership with the International Council of Shopping Centers (ICSC) and CommercialForum organized a meeting with Alderman Zalewski to discuss his constituents' concerns about attracting national and regional restaurants and retailers to the Garfield Ridge, West Lawn, West Eldson and Clearing neighborhoods.

At that meeting, Alderman Zalewski asked if I'd lead a discussion of retail and restaurant attraction strategies with some of the ward residents. Joined by CAR member Zeke Flores and ICSC Illinois Governmental Affairs Committee member Jesal Patel, we reviewed best practices with the alderman, Congressman Dan Lipinski's chief-of-staff, and eight residents. 

Using REALTORS Property Research Commercial data and maps, and portions of the Retail 1-2-3 handbook, we walked the residents through the retail and restaurant attraction process, sharing concepts like leakage analysis, trade areas, and sales cannibalization. CommercialForum suggested that the alderman and residents begin to develop a retail/restaurant strategic planning process and marketing plan, aiming for completion in time to work the ICSC Chicago Deal Making trade show in early October.

The meeting with Alderman Zalewski is the latest in a series of meetings CommercialForum has had with other Chicago aldermen in recent months.  We are working diligently to position CommercialForum as a resource for City Council members to use for economic development in their wards. 

Sunday
Jun022013

C.A.R. Shrinking Cities Seminar – 5/30/13

  • Introduction:
    • Brian Bernardoni - Senior Director of Governmental Affairs and Public Policy, Chicago Association of REALTORS®  
  • Opening Speaker:
    • Ameya Pawar – City of Chicago Alderman (47th Ward)
  • Panelists:
    • Myer Blank – Senior Manager, True Partners Consulting
    • Joseph Williams – Co-Chairman, Granite Companies
    • Scott Freres – Principal/Co-Founder, the Lakota Group
  • Moderator:
    • Dr. Joe Schwieterman – Director, DePaul University’s Chaddick Institute

Bernardoni began by imparting to the audience stories about his family’s multi-generational experience living in the City – members of his family told him about the days when mail was delivered twice daily, there were both morning and afternoon newspapers, and the City’s population was over three million inhabitants. 

Bernardoni observed municipal boundaries don’t shrink, nor does basic municipal governmental service provision. What does shrink is the number of jobs, employment opportunities, productivity, tax revenue bases, and population. All those components must be tracked and monitored by a variety of public-sector, private-sector, and non-profit agencies to chart the on-going health of a metropolitan area.  He cited C.A.R.’s Revitalizing Our Neighborhoods initiative several years ago as an example of benchmarking the economic and residential vitality of individual City neighborhoods and suburban communities in the Association’s service area. Bernardoni pointed to that initiative as a successful mechanism to identify issues like unemployment, foreclosure, and economic disinvestment and their implications on the City’s quality of life.

Bernardoni stated the impacts identified by the Revitalizing Our Neighborhoods initiative allowed C.A.R. to formulate questions about urban public policy and strategies to combat urban decay, questions like:

  • How would the City of Chicago continue to pay for what it is obligated to maintain? 
  • What would a reduction in the City’s various tax revenue bases  mean for governmental service delivery?
  • What tax revenue streams were logical, predictable and collectable? 
  • As residential property value decreased due to collapse of the market, where was the tax shift going and what was the elasticity of those who carried a greater property tax burden? 
  • And while the City’s pension obligations are front and center, how would declining tax revenues mean for the future of public transportation, public education, public safety and public services in Chicago? 

Bernardoni noted that the City’s assets cannot be ignored – its location nationally, its proximity to Lake Michigan, its economic diversity, recent positive immigration numbers, and its ability to attract highly educated and trained employees – but wondered if those assets offset the problems of a shrinking city.  He posed the question: how can real estate practitioners be part of the solution? This, he added, is the origin of the seminar, in which a “boots on the ground” discussion can take place rather than strictly an academic exercise.

Bernardoni cited the Journal of the Amercian Planning Association’s definition of a shrinking city as “a special subset of older industrial cities with significant and sustained population loss and increasing levels of vacant and abandoned properties including blighted residential commercial and industrial buildings.”

He added that a loss in population results in a high residential and commercial vacancy rate in a city, causing lost revenue for the property owner, a less attractive space, and further vacancies. He listed population loss since 1950 in major American cities, including Chicago’s 20% decline. 

Bernardoni offered several thought questions:

  • Can Chicago be considered a “global city?” Is it instead a “turn-around city”?
  • Should Chicagoans be alarmed? 
  • Are there Chicago neighborhoods too far-gone to be saved?  If so, what do we do about them?
  • Can an entire city or parts of it be shut down? Should governmental service provision in the entirety of a city or some of its neighborhoods be discontinued?
  • Is boosterism for Chicago as a global city overstated?
  • What path is Chicago on as a city?  
  • Can Chicago grow again or should its residents make better what remains?
  • What should a real estate practitioner make of Chicago’s current situation?

Alderman Pawar represents portions of the Ravenswood, Lincoln Square, and Lakeview neighborhoods.  He said there are a host of social and public policy implications for shrinking cities, including public education and infrastructure improvements.  He said municipal governmental service provision, such as education, needs to drive urban economic development in central cities and inner-ring suburbs, rather than pursuing economic development merely for the sake of economic development. 

The alderman described the dynamics involving young couples and new families moving into his ward.  He said young couples move into the neighborhood for the good public elementary schools, but leave for the suburbs if their child doesn’t test well enough to enter one of the CPS’ dozen superior high schools.  Alderman Pawar raised those dynamics to make his case that the City should be planning for increasing service provision, not figuring out how to reduce services.

The alderman reminded the audience true housing affordability takes into account both housing costs and transportation costs. He stated it makes sense to combat the shrinking city syndrome by encouraging residential redevelopment of vacant and low-density areas in Chicago, which would ensure real housing affordability.

In response to a question from an audience member, Alderman Pawar said the aldermanic prerogative regarding zoning and land use control in each City ward has its pros and cons. On one hand, he said, most aldermen understand the specific development dynamics in his/her ward better than the City Council as a whole, which allows them to make better decisions about allowing land use entitlements.  However, he admitted some rezonings, variances, or planned development grants in individual wards negatively affect the City as a whole.

Schwieterman said he’s not yet ready to call Chicago a “shrinking city.”  He presented a brief overview of three metro areas that fit that description:  Detroit, Youngstown, and Gary.  He said Youngstown’s leadership believes its best antidote to its decline is re-creating population density via relocating residents to neighborhoods with sustainable infrastructure.

Blank presented data, such as declining taxable property value, increasing tax rates, and declining TIF increment generation, to connect Chicago’s recent economic downturn with potential effects on municipal governmental service provision.  He wondered aloud how the City and suburban Cook County governments can finance future growth, attract businesses to invest, and protect and expand manufacturing and industrial development with the current dichotomy of high property tax rates and low taxable property values.  Blank said suburban communities increasing property tax rates prevents commercial real estate investment and business attraction.

Blank then presented a list of future possible remedies available to the City and suburban communities:

  • A turnaround in the Chicago metro housing market – currently, according to the Case-Shiller index, Chicago is one of the weakest residential markets in the country
  • An increase of high-tech manufacturing facilities and companies in Chicago and suburban Cook counties – to ensure that, vocational technical education should create job skill sets that address the high-tech sector (for example, Blank referred to automobiles as “rolling computers” and stated there’s a lack of mechanics with high tech skills to fill vacancies at auto dealerships in the Chicago area)
  • Offering new incentives for commercial redevelopment – as an example, some Cook County suburbs are exploring setting a cap on the amount of municipal property taxes a new or rehabbed facility would be assessed, so that property owners and businesses have some ability to predict their tax amounts annually (a concern is that, currently, under Illinois state statute, only home-rule municipalities can set such a cap)
  • Infrastructure reuse/rehabilitation – how can the City and suburban communities upgrade and update their infrastructure as to support creative adaptive reuses of existing industrial facilities?

Blank then addressed some questions from the audience.  He said TIF revenue bond covenants would prevent the City “sunsetting” some of the TIF districts, which could be a way to increase revenue to the City’s general funds to pay for service provision.  He said most of the City’s tax revenue is dedicated to employee pensions and other long-term obligations, so addressing the City’s deficit isn’t as simple as scaling back on service provision.   He identified massive shifts in taxable value as a major cause of a shrinking city.

Next, Williams offered insights on whether the components of a shrinking city are present on the City’s South and West Sides.  He said population on the North and South Sides (north of North Avenue and south of Cermak Road) have increased since 2010, while the West Side has continued to lose population.  He noted the large amount of vacant land south of Cermak for redevelopment, and projected a 2%-3% annual property tax revenue increase on the South Side for the next two decades.  Williams outlined the transportation, redevelopment, and employment drivers on the South Side, including public transit projects, large-scale residential redevelopment, employers like University of Chicago and McCormick Place, and projects like the 600-acre US Steel site redevelopment and the new film studio project on the West Side.

Williams said, in order for Chicago to continue to be a global city, it must focus on the South and West Sides for redevelopment, employment, and reinvestment.

Freres said that he preferred the term “community in transition,” rather than “shrinking city,” when describing a city facing many of the challenges described by the preceding speakers.  He added that, as planners look at solutions to those challenges, “transition” better defines the community, especially as it strategizes how to address those problems.

Freres outlined the common factors communities in transition possess:

  • Population loss
  • Major demographic pattern swings
  • Chronic or acute decline
  • Decreasing revenue and resources
  • High poverty and crime rates
  • Population concentrated in poor neighborhoods transitioning to stable

Freres then listed the typologies of communities in transition

  • Older industrial cities
  • Cities with shrinking populations, development, and economies
  • Fast growing boom/bust towns
  • Declining first-tier suburbs
  • Small-but-growing gateway cities/communities

Freres said communities facing transition are a net result of bad decisions and unfocused leadership. He added he recommends to developers looking for “best deals” communities or neighborhoods where the leadership is strongest and focused.  Freres recommended the City of Chicago needs regional leadership, not just local leadership. 

Freres presented several “best practices” of communities addressing transition:

  • Chicago's Six Corners neighborhood (an urban gateway district that wants to grow but can’t get a foothold)
  • Justice (declining first-tier bedroom suburb with no clear vision or land use/revenue-based approach)
  • Highland Park (a shrinking downtown business district and recreation areas)
  • Kenosha (an older industrial city)

He presented “realistically achievable” solutions:

  • “place-based” strategies
    • Rebuild local government and civil capacity
    • Reclamation of vacant and/or underutilized properties
  • policy and planning framework alternatives

    • move away from conventional approach to:

      • comprehensive plans

      • zoning

      • economic development positioning

      • regional approach

Wednesday
May292013

NAR Mid-Year Commercial Real Estate Report

Please see NAR's account of Dr. Lawrence Yun's presentation on the U.S. commercial real estate market here.  Bottom line:  the multi-family sector is leading the way for commercial but, per the last few years, business and property buyers need better access to capital.

Friday
May242013

Final Impressions From ICSC RECON

I had some time at ICSC RECON to reflect on what I heard at the various seminars and in conversation. Some questions I have going forward on the state of retail in Chicago and nationally:

  • How can retailers and developers work with communities more effectively to make shopping districts a more positive experience than simply clicking a couple of times on my tablet?  For example, if I want a pair of running shoes, I'll probably go to a store where I can try on a couple of pair of shoes and speak with knowledgeable staff, but, what if I just need a pair of black shoes for a wedding?  Do I want to speak with customer service reps who are bored or sullen, or go to Zappos?  Communities need to be more pro-active with building owners and tenants to create a better customer experience, and also invest in their commercial corridors with better design, streetscape, and amenities. 
  • What other commodity retail components are going to be primarily found on the Internet in the near future?  Electronics is a commodity with a greater and greater presence on the Internet - what's next?  Soft goods?  Groceries?
  • Will retail real estate practitioners need to specialize in one category, due to disappearing physical stores?  I know of several practitioners who work primarily in the restaurant sub-market. Will those disappearing community categories be a specialty niche?  Case in point:  can a broker thrive in 2013 by understanding the boutique soft goods independent retailer industry?
  • Are the City of Chicago and suburban retail sub-markets oversaturated with retail space?  Based upon what I saw and heard at RECON, due to the sluggish single-family market in Chicagoland and the increasing effects of the Internet on physical retail space, I think it's going to be increasingly difficult to fill all types of space, from storefronts in commercial corridors, to medium- and big-box spaces in suburban power centers. 

 

Friday
May242013

Impressions from ICSC - Day Four

An extremely valuable presentation at ICSC RECON on Tuesday was "Mixed-Use and the New Urban Footprint," featuring moderator Rick Fernandez, managing director of Calkain Companies in Reston VA.  Panelists were: Scott Auster, managing director of Grid Properties in New York City, Kristen Morris, vice president of Jamestown Realty in Atlanta, Steven Boyle, managing director of EDENS in Bethesda MD, and Harriet Tregoning, director of the Washington DC Office of Planning.

Tregoning laid the foundation for the panel. She presented reasons why urban markets are worth the investment, including providing statistics behind the rebirth of the DC retail market, including:

  • smaller households than the national average
  • 60% of the District's population growth in the last decade has been in the under age 35 cohort
  • racial/ethnic diversity
  • 20% of the District's households have school-aged children
  • 45% of the District's households are single-person households

Tregoning stated that the Generation Y cohort in the District isn't subject to "the tyranny of owning a car" and having to drive everywhere.  She provided additional data:

  • 38.5% of District households don't own a vehicle
  • District households spend 9% of their annual income of transportation costs, compared to households nationally spending 19% on transportation

She stated retail developments, shopping districts, and commercial corridors need to present to the consumer a positive experience that competes with on-line retailing.  Those developments, districts and corridors must be walkable and economically strong.

Auster followed Tregoning on the panel by outlining components essential for successful urban development:

  • income density (determined by population divided by income)
  • sales volume
  • drastically underserved population
  • retail leakage
  • potential for future growth

He used his firm's Harlem USA project as a "best practice" of the new urban footprint.  He listed features and aspects that set it apart:

  • design complexity requiring creative solutions
  • securing local community-based retail
  • sophisticated land use approval process
  • community support (in this case, inviting community residents input in the project's design)
  • design complexity
  • strong competition for investments
  • solving challenges related to operational exposures such as loading
  • determining optimum pedestrian flow
  • working with the municipality to address transit/parking issues by obtaining a variance from outdated parking regulations

Auster stated sub-markets grow at different rates, so the old adage "location, location, location" is still relevant today.  The key for understanding an urban sub-market is figuring out how each block works economically. 

Auster concluded by presenting the essentials of urban strategic investments:

  • creative development, leasing, and financing strategies to generate significant returns while reducing risk
  • award-winning design
  • strong tenant mix
  • community credibility
  • excellent lender relationships
  • ability to control costs and schedule with the project's general contractor
  • acknowledgment that the project must accomodate a consumer base that most likely will change dramatically in a decade's time

Boyle challenged the audience to create urban mixed-use projects that engage the community via great design, clear vision and strategy, and a superior location/tenant mix. He presented his firm's Mosaic project in the DC suburbs as a prime example. Its core values are:

  • verve
  • connectivity
  • authenticity
  • harmony
  • discovery
  • intellect

Boyle said a vibrant mixed-use project's merchandising and design starts with the land plan.  He added the developer is creating a shopping district, not merely a project.  Finding "best in class" local retailers is crucial.  Above-average interior parking deck lighting, no street curbs, and park space is essential to provide a welcoming atmosphere for the female consumer.  He concluded by providing examples of community engagement, such as hosting a farmer's market, cartoons in the morning, and welcoming non-tenants like lululemon to lead outdoor yoga sessions.

Morris presented five characteristics of urban adaptive mixed-use

  • finding the niche opportunity
    • her firm has redeveloped structure in both the urban core and suburban "main street" shopping districts
    • engaging community stakeholders, such as providing site tours of the adaptive reuse during renovation
  • adapting the authentic built environment
    • find sites with interesting architectural environments
    • create community with great design, with human scale on both the vertical and horizontal planes
  • applying sustainable development practice
    • reuse of building artifacts
    • achieving LEED certification
  • curating the merchandising mix
    • mixing uses in a new way
    • proving to national tenants that the shopping experience is more important than co-tenancy requirements
    • keeping the shopping experience dynamic with "pop-up" tenants
  • expanding the experience
    • connect to the community through events
    • activate the street
    • create community through partnerships with non-profits